Zoe Karssen is an Amsterdam-based fashion house, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, this signature style has quickly gained the likes of a loyal following from Beyoncé, Rihanna or Kate Moss, to name but a few. Since its launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually evolved into a full ready to wear collection consisting of a wide range of tee shirts, sweatshirts, knits, bottoms, jackets and a high-end denim line. Besides their popular graphics and slogans, Zoe Karssen now also offers a line of basics, catering to the markets need for luxury basics with the perfect fit, made from high-quality materials.
From their headquarters in Amsterdam, Zoe Karssen launches four collections a year, which are sold via a selection of key sales points worldwide such as Shopbop, Stylebop, Merci (Paris), Liberty (London), United Arrows (Tokyo), Harrods (London), and many more. Despite this big reach, the Karssen’s like to keep the business small and personal, creating everything in-house, supported by a close team. All shoots are photographed by Zoe Karssen herself. As the Zoe Karssen collections become ever more progressive, so this passion for innovation extends to the brand’s communications and creative projects.