A Fish named Fred is a dutch fresh, unique and stylefull lifestyle brand for men, which focuses on braking free from the grey mass. They are allergic to averageness and therefore create colourful and original designs in order to stand out and impress.

All men who wear their products are anything but boring, these “Freds” can change nothing into something, grey into colourful, and put the extra before the ordinary. “Stop blending in and become a Fred. It is time to be proud and stand out!”