Aysen Bitzer, former frontwoman and creative head of the 0039italy brand, has developed a new line under the name AYBI, which launched during Berlin Fashion Week in July 2017.

Even with her new concept, Aysen Bitzer is staying true to her core areas of expertise: blouses and dresses.“AYBI is a dream come true for me. Modern women, who are often mothers and businesswomen, love a look that is simple, wearable but always chic at the same time – and that brings out their personality. Ideally, they can carry this look through to evening activities, which is exactly what AYBI stands for”, says Aysen Bitzer.

Together with the main line, AYBI also launched its first capsule collection in cooperation with DISNEY. To celebrate its 80th birthday, the film’s graphics were transformed into various prints, including appliqués and frills, in a romantic collection of blouses and dresses.

“The collaboration with DISNEY is perfect. The world-famous DISNEY themes represent dreams, romance, joy, and happiness, and create an extra portion of playfulness, which perfectly matches AYBI”, romanticises Bitzer. The new line debuted at the Premium trade show during Berlin Fashion Week 2017.

Everything is manufactured in Germany.