FRENKEN is a reflection of who the designer Erik Frenken is and what inspires him. The former creative director of Avelon likes “to put things out of context”. Always looking for the balance between strength and vulner- ability, the unexpected and unusual. By having this view the designer explores designing garments in a different way. Such as shirts back to front, a coat becomes a skirt and the inside of the garment becomes the outside. Every collection is conceptual in a gentle way with an innate eye for detailing. FRENKEN consists of quality keepers that are recognized for their cool and feminine aesthetic with a soft rock attitude. A collection of creative classics.